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Every Jewelry Store Should Have a Pop Up Showcase

Every Jewelry Store Should Have a Pop Up Showcase

Jewelry retail industry is suffering and retail sales are slowing globally. Many jewelry retailers are no longer attracting enough traffic and before this year is out, there is every reason to believe that many more stores will be gone. In fact, no day goes by without hearing an announcement of an independent jeweler closing his doors. Burying your […]

How to Find the Perfect Showcase?

How to Find the Perfect Showcase?

When it comes to pop up showcase, location is everything! Even the most convincing jewelry brand or collection won’t brew, if the spot is shady. Pop-up showcases can serve many purposes, from generating sales, to raising brand awareness. Deciding why you’re opening a pop-up will help you determine the best location. The more specific you […]

Attract millennial shoppers with Pop Up.

Attract millennial shoppers with Pop Up.

Millennials are tacking over the luxury market and reaching them is critical for your business.   Understanding the rise of millennial consumers and what do millennials want from luxury jewelry and watches is becoming increasingly important for retailers and brands. Millennials are very different from their parents in how they regard luxury and capturing the […]

Why renting a showcase?

Why renting a showcase?

PopUp showcases are juggling jewelry and watches retail industry’s traditional rules and conventions. Here today, gone tomorrow: a new cost effective acquisition channel to reach and engage with consumers. Today creating and developing a jewellery or watch brand is extremely difficult, expensive and time consuming in a saturated market. Great designs and nice stories are not […]