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Our label is designed to help consumers make their choice with confidence

Responsible Practices

We request that all brands, collection owners and retailers comply with our Code of Practices Guideline. 


Solidarity Practices

We request that retailers open their showcases to young jewelry designers minimum once a year.

Our commitment:

Implement responsible practices in the jewelry and watch business

Consumers and other stakeholders increasingly want to know where their jewelry comes from and how it was made. We request that all brands and collection owners comply with our Code of Practices and fulfil the criteria concerning social, environmental and economic responsibility. A code of professional practices consistent with the principles of the Responsible Jewelry Council.

This commitment to high ethical practices ensures that consumers can shop with confidence when they see our label.

Open showcases to the new generation of jewelry designers

We understand the critical importance of supporting the new generation of jewelry brands and designers. It is only through new designs, collections, brands and fresh ideas that the jewelry and watch industry will become more engaging, more vibrant and more inviting. We are helping independent designers to showcase their creations and collections by offering free showcases.

This commitment to solidarity ensures that consumers can discover fresh designers and brands when they see our label.

The following Open Showcase Code of Practices establishes the standards and values required to conduct business with Open Showcase. All members are required to adhere to these principles:

Ethical Practices  

We are conducting our business with honesty, sincerity, truthfulness, integrity and transparency.

We are working to protect our industry and our clients against fraud, illegal and unethical business practices, and we are making every effort to ensure that we do not deal in the flow of conflict diamonds.

We are fully disclosing the material characteristics of the products and merchandise we are selling, especially synthetic gemstones and diamonds.

We are respecting commercial confidentiality and the data privacy of our clients and in our business.


Best Practices & Social

We are continuously improving our professionalism and expertise to guarantee the best services to our clients.

We are complying with all legal obligations, behaviors and human rights in accordance with international, national, state and/or local laws.

We are contributing to the communities in which we do business and we are supporting young jewellery and watch designers.


Environmental Practices  

We are conducting our business in an environmentally responsible manner by managing our use of resources and energy and by minimising negative environmental impacts.