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Privacy Policy

Last updated: 06.01.2017

We at Pop Up Showcase, a brand of Generic Diamond Pte. Ltd. take the privacy of your Personal Data seriously. In order to protect your Personal Data, we have established this Privacy Policy in accordance with the Singapore Personal Data Protection Act (No. 26 of 2012) (“the Act”) and the best practices in the industry and applicable laws and regulations.

When you submit information to us, or sign up as a customer on our Website, view or otherwise surf any of the services offered by us (the “Services”), you agree and consent to Pop Up Showcase, as well as its respective representatives and/or agents collecting, using, disclosing and sharing amongst ourselves your Personal Data, and disclosing such Personal Data to Pop Up Showcase’s authorised service providers and relevant third parties in the manner set forth in this Privacy Policy.

This Privacy Policy describes how we collect, use, disclose and/or process the Personal Data you have provided to us, as well as to assist you in making an informed decision before providing us with any of your Personal Data. Please read this Privacy Policy carefully and review it periodically for the latest information about our privacy practices.

By using the website and its services and tools (collectively, the “Website”), you agree to the terms of this Privacy Policy. If you do not agree with the practices described in this Privacy Policy, please do not provide us with your Personal Data or interact with the Website.

1. What is personal Data?

In this Privacy Policy, “Personal Data” refers to any data, whether true or not, about an individual or company who can be identified (a) from that data; or (b) from that data and other information to which we have or are likely to have access, including data in our records as may be updated from time to time.

Commonly collected Personal Data of our customers typically include, amongst other things, names, addresses, telephone (landline and mobile) numbers, mailing addresses, e-mail addresses, country of residence, bank and credit card/debit card information.

2. What Personal Data we collect

We may ask you to provide personal information when you:

a) access or use our Website;
b) submit a form to register as a customer or submit any other forms relating to any of our Services;
c) set up an account on our Website;
d) place orders for services through our Website;
e) request quotes, services, support or information;
f) participate in surveys, programs, sweepstakes, contests or other promotional activities;
g) subscribe to newsletters, promotional emails or other materials;
h) participate in any social media offerings;
i) apply for a job, submit your resume/CV or create a candidate profile;
j) contact us or submit your Personal Data to us for any other reasons.

Information we may request includes an individual’s name, address, telephone number, mailing addresses, e-mail address, country of residence and date of birth. We may also collect demographic information, such as age, gender, interests, preferences, and business or company information. If you make a purchase, we may ask for your credit card or debit card number and billing information.

Job applicants may be requested to provide additional information such as educational background, employment experience, job interest and any other information deemed relevant or necessary by Pop Up Showcase. Forms that you may fill in will indicate whether information requested is mandatory or voluntary.

If you provide us with any Personal Data relating to a third party, by submitting such information to us, you warrant and represent to us that you have obtained the consent of the third party or are duly authorised by the third party to provide us with their Personal Data for the respective purposes.

Some Pop Up Showcase services may be co-branded and offered in conjunction with another company. If you register for or use such services, both Pop Up Showcase and the other company may receive information collected in conjunction with the co-branded services, and may use the information according to each company’s privacy statement and other agreements with you.

You are solely responsible for, and shall ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the Services you have requested.

3. How We Use Personal Data

We use information collected as described in this Privacy Policy for the following purposes:

a) to carry out our obligations arising from any contracts entered into between you and Pop Up Showcase;

b) processing, recording, monitoring and fulfilling your orders;
c) verifying and processing your personal particulars and payment;
d) communicating with you, including to update you on the status of your orders, and respond to your queries and requests;

e) improving our services;
f) managing the administrative and business operations of Pop Up Showcase and complying with internal policies and procedures;
g) facilitating business asset transactions (which may extend to any mergers, acquisitions or asset sales;
h) matching any Personal Data held which relates to you for any of the purposes listed herein;
i) resolving complaints and handling requests and enquiries;
j) preventing, detecting and investigating crime and analyzing and managing commercial risks;
k) providing media announcements and responses;
l) monitoring or recording phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation and identity verification purposes;
m) legal purposes (including but not limited to obtaining legal advice and dispute resolution); and
n) conducting investigations relating to disputes, billing or fraud;
o) meeting or complying with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory bodies which are binding on Pop Up Showcase (including but not limited to responding to regulatory complaints, disclosing to regulatory bodies and conducting audit checks, due diligence and investigations); and
p) purposes which are reasonably related to the aforesaid.

Where permitted under applicable laws, we may also collect, use and disclose your Personal Data for the following additional purposes:

a) analytics and tracking;
b) conducting market research and surveys to enable us to understand and determine customer location, preferences and demographics to develop special offers and marketing programs in relation to Pop Up Showcase’s Services, and to improve your customer experience at our touchpoints;
c) providing additional Services and benefits to you, including promotions, loyalty and reward programs from Pop Up Showcase and/or sending newsletters, materials and/or updates about our Services;
d) matching Personal Data with other data collected for other purposes and from other sources (including third parties) in connection with the provision, marketing or offering of Services by Pop Up Showcase;
e) leads generation and management for marketing Pop Up Showcase’s Services;
f) administering contests, competitions and marketing campaigns, and personalising your experience at Pop Up Showcase’s touchpoints;
g) communicating to you advertisements involving details of our Services, special offers and rewards, either to our customers generally, or which we have identified may be of interest to you (including but not limited to upselling, cross selling and online marketing);
h) organising promotional events and corporate social responsibility projects; and
i) purposes which are reasonably related to the aforesaid.

Personal Data collected may be stored and processed in Singapore or any other country in which Pop Up Showcase or its related corporations, agents, contractors or service providers maintain facilities, and by using Pop Up Showcase Services (including our Website), you hereby expressly consent to any such transfer of information outside of your country.

4. Disclosing Personal Data

We may share your Personal Date to the following third parties for the purposes listed below:

a) Pop Up Showcase’s related corporations and employees in connection with the purposes listed in Section 3 above, including to provide Services to you, address your questions and requests in relation to your customer accounts, subscription and billing or order arrangements with us as well as our Services, to activate, deactivate, install, maintain and operate our systems and/or services;
b) our third party agents, contractors or service providers for the purposes specified in Section 3 above, including:
(i) agents, contractors or third party service providers who provide operational services to Pop Up Showcase, such as logistics or courier services, telecommunications, information technology, payment, printing, billing, payroll, processing, technical services, training, market research, call centre, security or other services;
(ii) vendors or third party service providers in connection with marketing, promotions and services offered by Pop Up Showcase or its preferred partners, where such activities are permitted under this Privacy Policy;
(iii) commercial shops and retailers in relation to providing rewards and benefits;
(iv) our professional advisers and consultants such as auditors, lawyers and insurance brokers or agents;
c) any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or asset sale) involving Pop Up Showcase;
d) relevant government regulators, statutory boards or authorities or law enforcement agencies to comply with any laws, rules, guidelines and regulations or schemes imposed by any governmental authority; and
e) any other party to whom you authorise us to disclose your Personal Data to, or where such disclosure is permitted under applicable law.

5. Cookies

We may use data collection devices such as “cookies” on certain pages of the Website to personalise your online experience, help analyze our Website flow and measure promotional effectiveness. “Cookies” are small files placed on your hard drive that assist us in providing our services. We may offer features that are only available through the use of a “cookie”. We also use cookies to reduce the number of times you need to enter your password. Cookies may also help us provide to you information targeted in accordance to your interests. Most browsers automatically accept cookies but you can modify your browser to decline cookies (if your browser permits you to do so), although in such a case you may not be able to access certain features on our Website or some interactive features offered on our Website may be restricted or rendered inoperable.

Our Website may allow third parties (for example, analytics firms and business partners) to download cookies to your device. These third parties may use cookies and other technologies to collect certain information about your online activities while you are using our Website such as your IP address, the internet browser you use, details of your interaction with our Website, shopping habits, preferences and information about your preferences such as your interests and other types of non-personally identifying data. We have no access to, or control over these cookies, or other features these third parties use, and the information practices of these third parties are not covered by this Privacy Policy.

6. Protection of Personal Data

Pop Up Showcase uses reasonable measures to protect your Personal Data and to store it securely. Where Personal Data is entered on our Website, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) technology. However, no method of transmission over the Internet or method of electronic storage is 100% secure and we cannot be held responsible for unauthorised or unintended use, access or disclosure that is beyond our control. Pop Up Showcase hereby disclaims any responsibility or liability directly or indirectly arising out of or in connection with, any loss, theft, or unauthorised use, access, disclosure, copying, modification, disposal or similar actions with regard to any Personal Data held or maintained by us.

Where you register an account on the Website, you will be required to select a user name and password. As your account is protected by a password for your privacy and security, we ask that you take steps to protect against unauthorised access or use of your account. Please select and protect your password appropriately and limit access to your device and browser by signing off after you have finished accessing your account. You are responsible for any loss, theft and compromise of your password and account information, and any activity on your account that takes place through unauthorised password use.

7. Access to Personal Data

You have a right to access, change and remove the Personal Data held by Pop Up Showcase. If you wish to do so, please refer to ‘Contact Us’. You may also access, change and remove your personal details by clicking on ‘Modification/change’ or ‘Unsubscribe’. You may also decline to receive e-mails by clicking on ‘unsubscribe’ in any marketing e-mail you receive or through your Account on our Website.

8. Third party websites and services

This Privacy Policy only applies to our Website and information that we collect from you. Our Website may contain links to other websites which are not owned or maintained by us. When visiting these third party websites or disclosing your Personal Data to third parties, you should read their privacy policies, or ask relevant questions before you disclose your Personal Data. We are not responsible for the collection, use or disclosure of your Personal Data by such third parties.

9. Social networks

Our Website provides you with social plug-ins from various social networks. If you choose to interact with a social network, your activity on our Website will also be made available to social networks such as Facebook, Google + and Twitter. If you are logged in on one of these social networks during your visit to our Website, the social network might add this information to your profile. If you are interacting with one of the social plug-ins, this information will be transferred to the social network. In case you do not wish to allow such a data transfer, please log off on your social network before you enter our Website.

We cannot influence this data collection and data transfer via the social plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of Personal Data, what rights you have and how you can achieve satisfactory privacy settings.

10. Contact information

If you would like to contact us for any reason regarding our privacy practices, please write to us at the following address:

Generic Diamond Pte. Ltd.
Pop Up Showcase
One Raffles Place
#25-03 One Raffles Place Tower 1
Singapore 048616

Or you may also email us at

11. Changes in Privacy Policy

We will occasionally update this Privacy Policy. If we make changes to the Privacy Policy or make any material changes to how Pop Up Showcase will use your Personal Data, we will revise the Privacy Policy to reflect such changes and revise the date of last update included at the end of this section. Changes to the Privacy Policy shall take effect from the date of the last update. We encourage you to periodically review this policy to be informed of how Pop Up Showcase is handling and protecting your Personal Data.

12. Governing law

This Privacy Policy and your use of this Website shall be governed in all respects by the laws of Singapore. You agree to submit to the non-exclusive jurisdiction of the Courts of Singapore in any dispute relating to this Privacy Policy.

Date of last update of these Privacy Policy: January 6, 2017.